"Product I", the working name for the immune boosting product, contains the natural source extract ImmuXT™. The extract was developed by leading research scientists at the National Centre for Natural Products Research (NCNPR) at the University of Mississippi. Research from the NCNPR shows that the extract is the most powerful natural immune-stimulatory dietary supplement discovered to date with respect to macrophages. (Activating white blood cells capable of engulfing and absorbing foreign matter and stimulating immune cells to respond.)

"This competition is the first of its kind," says competition spokesperson Michael Davis. "Customers want to be engaged, not just 'sold' a product. The Immunity Challenge is asking future consumers of this very exciting and powerful immunity enhancer to create the brand. To us, it is very important that the target market is involved from the start. Consumers are smart and they know what is important to them when it comes to their health and wellness."

As this product will be the most powerful immune-booster in the over-the-counter arena, it will be marketed to the health conscious, to professionals who can't afford time away from the office due to illness, to mothers and fathers trying to stay healthy while juggling work and raising children, to the elderly trying to get the most out of their golden years, and to young singles and couples or travelers who want to boost their immune system and keep colds, flu and other illnesses at bay.

About Phytolab Solutions Inc.
Phytolab Solutions Inc. is focused on developing new, scientifically proven, natural source products that empower consumers. They offer products that enable consumers to take a proactive health management approach by delivering the highest levels of effectiveness, safety, and prevention. Phytolab Solutions invites their customers' involvement in understanding product relevance, helping shape communication, and building communities of interest around health-related topics.

For an interview with competition spokesperson Michael Davis, please call Paul Holman of AHA Creative Strategies at 604.303.1052.