More than 30 million mobile phone users in the Philippines now have access to the latest in mobile communications with a new video SMS service offered by Smart Communications, Inc. (SMART) and built on NMS Communications’ proven Video SMS solution. SMART, the leading wireless services provider in the Philippines, launched a “Video Avatar” service in December 2007 that allows users to send and receive video messages featuring either live video or a chosen avatar.
SMART customers receiving a Video SMS with an avatar will hear the sender’s voice while seeing the avatar speak using matching lip synching. Both 2G and 3G-enabled customers can view a recorded video message from the sender. They can then respond using their own voice and the avatar of their choice or create their own video-based response, depending on the handset. Compared to basic text messaging, Video Avatar has the added convenience of allowing users to record messages without having to key them in, and the added touch of personalization that comes with the user’s voice and video.
“Video Avatar is a competitive advantage for SMART because it is an exciting new application that builds on the growing trend of more personalized mobile messaging,” said Jerome Almirante, Head of Data Services at SMART. “NMS Communications has developed a service that is not only easy to deploy and fun to use, but also helps generate additional revenue per subscriber.”
The SMART Video Avatar service was delivered by NMS in partnership with mobile and digital applications’ provider EGG, one of the top five content service providers in the Philippines. This is the second Video SMS solution deployment for NMS, following closely on the news last month that NMS’ Video SMS solution is deployed by Maxis Communications Bhd, the largest mobile communications provider in Malaysia.
“Smart Communications is the latest mobile operator to stand at the forefront of Video SMS technology, laying the groundwork to grow revenues and become a pioneer in the next generation of value-added services,” said Jamie Warter, Vice President of Marketing, NMS Communications.
About Smart Communications, Inc.
Smart Communications, Inc. is the Philippines’ leading wireless services provider with 30 million subscribers on its network as of December 2007. Smart has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load, and Smart Padala. Smart also offers Smart Link, a prepaid satellite telephony service, and 3G service. Another subsidiary, Smart Broadband, Inc., offers a wireless broadband service, Smart Bro. Smart is a wholly-owned subsidiary of the Philippines’ leading telecommunications provider, the Philippine Long Distance Telephone Company.
EGG is a tech-based company that specializes in mobile content and digital applications. It offers a wide array of value-added services covering music, news and information, games, chat and web-to-mobile services and has pioneered several firsts in the Philippine market such as mobile karaoke, personalized tones and video avatars. EGG’s international arm, EGGstreme, services Japan, US, Hong Kong, Middle East and other parts of the world. It also manages EGG’s interactive web portals namely, www.kamusta.com, a virtual hub where Filipinos all over the world can search and connect and www.fliptup.com, an interactive site for music enthusiasts.
EGG also provides digital applications development, customer service and other services under its business process outsourcing division, EGGworks. Its roster of clients includes globally-recognized tech companies namely, Friendster and Yahoo. EGG also owns a digital music label entity, Barnyard. For more info on EGG, you may visit www.egg.ph.
About NMS Communications
NMS Communications, a division of NMS Communications Corporation (NASDAQ: NMSS), provides enabling technology and tools for the rapid development and deployment of value-added services on mobile and converged networks. From traditional voice mail and interactive voice response systems to ringback tones, VoiceSMS, and interactive mobile video, NMS platforms are used around the world as the foundation for a wide range of revenue-generating video, voice and data applications. Visit www.nmscommunications.com for more information.