CAA will represent Leinart in all off-field business ventures, with the initial focus on endorsement and licensing relationships. The CAA Foundation, the philanthropic service arm of the agency, will help Leinart develop his charitable initiatives.

"Football is my focus," said Leinart. "So, it is tremendous to have in place CAA to handle my marketing and philanthropy efforts, in conjunction with my management team at Air 7." Utilizing its deep relationships with the world's leading consumer brands, CAA represents the marketing and endorsement interests of many of the most high-profile figures in the world.

"Matt is a truly exceptional individual with enormous potential as a personality who transcends his achievements on the field," said CAA President, Richard Lovett.

In an unparalleled college football career, Leinart won back-to-back national championships with the University of Southern California Trojans. He has also been a finalist two years in a row for college football's prestigious Heisman Trophy, earning the award in 2004. Among his many honors, he has been a first-team All-American for two years, Associated Press Player of the Year, Rose Bowl and Orange Bowl MVP, 2-time Pac-10 Player of the Year, Walter Camp Award Winner recognizing the nation's top player, and Sporting News Sportsman of the Year.

Air 7, where Leinart has trained for 10 years, is the nation's premier football academy for youth, high school and college players, with alumni reaching Heisman Trophy and Pro Bowl levels. Air 7 was founded by Steve Clarkson, perhaps the most accomplished of a new breed of private athletic coaches.

Working with more than 100 quarterbacks a year, Air 7 counts among its alumni multiple Heisman winners -- including Leinart -- plus Pittsburgh Steelers star quarterback and 2004 NFL Rookie of the Year Ben Roethlisberger. In 1999, Clarkson, along with Chuck Price, created the annual CaliFlorida Bowl High School Football All-Star game.

For Air 7, CAA will identify potential marketing partners and sponsors, as well as other opportunities.

About CAA

Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, New York, Nashville, and Beijing. CAA represents the most creative and successful actors, directors, writers, producers and musicians working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with Shepardson, Stern and Kaminsky, a strategic communications consulting firm. Additionally, leading market research and trend forecasting company The Intelligence Group/Youth Intelligence is a division of CAA.