New Media Consultant and Technology Entrepreneur, Rodney Rumford, immediately sensed there would be a great need for an objective service to rate and review the deluge of new applications as they become available on the Facebook Web site. He immediately launched www.FaceReviews.com as a destination blog site that publishes ratings and reviews of the new software applications and widgets available on Facebook.

"Facebook Platform creates an ecosystem for developers to build applications that deeply integrate into Facebook and use its social graph," said Mark Zuckerberg, founder and CEO of Facebook. "By enabling developers to make applications within Facebook, we're working together to create a better utility for millions of people."

"The Facebook Platform adoption is in its infancy but there are already more than 23,000 developers that are members of Facebook's developer community; the desire to integrate with this platform is unprecedented," said Rumford founder of FaceReviews.com. "We anticipate thousands of new applications and widgets for Facebook in the coming months and years. We happen to be passionate Facebook fans and want to help out the community."

Businesses now have the ability to tap into the Facebook social network of more than 23 million users and leverage that community with useful, compelling and entertaining widgets and software applications.

Rumford elaborates further, "It is important that people have an opportunity to see the functionality of the application as well, so that they can have a better understanding of its usefulness and operation."

Additionally, because so many people expect video online and people consume content in different media formats, Facereviews.com has decided to embrace video and will also be including video reviews of these applications as well. "People are responding very positively to the videos," said Rumford. "We will use YouTube to deliver all of our videos so users can watch the videos on our blog site or find them on YouTube by simply searching for Facereviews."

The FaceReviews.com blog site has already received very positive feedback and traffic in the few days it has been live. "The need for this service exists on a huge scale," said Rumford. "We have done reviews of widgets such as the Amazon Book Reviews widget, which allows users to rate and review books from Amazon and see which books their friends are reading along with their reviews. I know that I would trust my friends' reviews of a book over an anonymous reviewer. That is the power of what this platform can do; provide social context to content".

Some points of note according to Rumford: "Some of the new facebook applications have surged in popularity such as the movies flixster application which has received more than 645,000 users in less than two weeks. Many businesses will come to understand the power of the Facebook f8 Platform and community and create useful applications; others will choose to sit out of the game... until they get it."

Rumford is currently overseeing two major application integrations to the Facebook platform for clients. www.FaceReviews.com has already published ratings, reviews and videos on the following facebook widgets and software applications in the first week: book reviews, flixster, twitter, box, graffiti, games, Slideshare by Slide, and 30 boxes. They aim to review several new applications and widgets that are on facebook each week.

Rumford has also started the Facebook Widgets group within Facebook. Facebook members can now submit widgets for review and also hold discussions with other users about specific widgets. You can see the Facebook Widgets group at http://www.facebook.com/group.php?gid=2548175922.

About Facereviews.com
FaceReviews.com ( www.facereviews.com ) publishes text and video reviews and ratings of new Facebook widgets and software applications. This will help Facebook users to stay informed and decide which applications to consider using. In addition to these reviews and ratings, Facreviews.com will also report the latest news and events as they happen with Facebook.