"User-generated content is a tremendous way to fuel Web site loyalty, popularity, traffic and value for our advertisers," said Clayton Rose, EVP of Business and Corporate Development for Internet Broadcasting. "Content becomes more relevant when the audience has a voice in creating it. Pluck's SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter--in a way that complements a TV station's news coverage."

"As the trusted digital partner for a nationwide network of local broadcasters, Internet Broadcasting is well equipped to roll-out Pluck's social media services to millions of viewers who rely upon TV stations and their Web sites for news about their community," said Dave Panos, CEO of Pluck Corporation.

About Internet Broadcasting
Internet Broadcasting is the nation's largest publisher of TV station Web sites. The company publishes sites for America's premier broadcasters including Hearst-Argyle, McGraw-Hill Broadcasting, Post-Newsweek, NBC, Cox Television and Meredith Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it the largest publisher of local news online. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco and Atlanta. For more information, visit www.ibsys.com.

About Pluck Corporation
Pluck Corporation's social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include Cox, Gannett, Hearst, Meredith and Rodale. The privately held company is based in Austin, Texas with funding from Austin Ventures, the Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.

Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Media Contacts:
Dan Endy, Internet Broadcasting, 651-365-4098
Anthony Giombetti, (for Internet Broadcasting), 763-496-1915
Heidi Johnson, (for Pluck), 512-493-0909