Over the past sixteen years, It's Just Lunch seems to have smoothed out the issues of modern dating. The company has set up over 2,000,000 first dates in over 100 locations worldwide and is responsible for thousands of happy couples all over the world.

"Even though we all seem to be busier and busier and are working longer hours, we have found that singles do value their relationships more than money and a career and do want to meet that special someone one day." says Nancy Kirsch, Senior Vice President of It's Just Lunch. "Although singles still have the same end result in mind, when they think they will get married has changed over the years."

In the 1990's, 54% of single women believed they would marry in their early to mid 30's; 59% of single men believed they would marry in their mid 40's. Today, the timing has reversed. 56% of single women believe they will marry in their late 30's or 40's, while 54% of single men believe they will marry in their 30's.

Times may have changed, but the ideal first date has not. 87% of singles prefer a lunch or a drink after work for a first date. It's Just Lunch's mission of setting up fun first dates for busy professionals has continued to change the way singles think about dating today.

About It's Just Lunch
Since It's Just Lunch was founded in 1991, the company has arranged millions of fun, first date lunches or drinks after work--an atmosphere where singles can feel comfortable with the process of meeting a new person. With over 100 locations worldwide, each day IJL meets with clients one-on-one, then arranges hundreds of fun, first dates over lunch or drinks after work at over 1,500 restaurants. No photo or online profile for the world to see. With many introductions leading to second dates, It's Just Lunch is the world's leading first date authority.

The U.S. dating industry is estimated at nearly $1.5 billion, and growing at 25% annually, with 110 million single adults in the United States alone.

For additional information, log on to www.ItsJustLunch.com.