The new website is being promoted to NASCAR fans through R3’s NASCAR Championship #1 Craftsman Dodge Truck in the 2006 NASCAR Craftsman Truck Race Series. The R3 team will be promoting the “Win Your Mortgage” sweepstakes offers at races nationwide. Sign-up stations will be located trackside along the NCTS circuit in addition to the online registration. Each quarter, one lucky loan applicant will be chosen by a third-party sweepstakes company to win 12 month’s worth of mortgage payments. There will be four winners in all.

R3 needed a reliable technology with which to capture the mortgage leads from its new website. VueCentric was able to offer up a proven application that will not only effectively aggregate the leads from the site, but also enable Benchmark, a net branch lender, to manage the leads and process the loans quickly to closing.

“We’ll be generating thousands of new leads for our branch partners every week through this partnership,” said Stewart Hunter, co-founder of Benchmark. “You can’t do something on this scale without having a solid technology platform. We wouldn’t even try doing this without MortgageDashboard.”

“This is a perfect application of our technology,” said Jorge Sauri, CEO of VueCentric. “MortgageDashboard makes online loan origination easy, regardless of where the borrower or the loan officer happens to be. It’s easy for lenders to keep track of work being done in the branches and they can send leads easily down to the branch level. Data security is guaranteed and reporting tools built into the LOS make it easy for management to track and reward performance.”

Benchmark will use MortgageDashboard to effectively route and track the leads as they flow downstream to its 230 branch offices. “It’s our way of giving something back to them,” Hunter said. “With MortgageDashboard, we can easily send the leads to a branch close to the online applicant, regardless of where the borrower lives. This technology is a true solution that will enable us to push out thousands of leads without having to retype any of the information.”

R3 expects its website to generate a great deal of mortgage business, according to Tommy Strader, marketing director for the company and a driver on the team.

“These racing events average half a million viewers. The truck series alone has 30 million fans nationwide,” Strader said. “There is a brand loyalty among NASCAR fans that you don’t find anywhere else. These fans love the sponsors because they know these companies make the sport possible.”

Sauri says his application will scale to meet the needs of both R3 and Benchmark. “This is exactly what our software was designed to do and is currently doing for lenders across the country,” he said. “We’ll be taking these deals from lead to loan and all the way to close. We’re proud that our technology has enabled these two companies to partner in this way and expect it to be a model that other lenders will emulate in the future.”