The ad directed by Nicole's old friend and Moulin Rouge collaborator Baz Luhrman, has set Nicole as a style icon."She is a composition of all the iconic women who had, or very well could have had, some relationship with Chanel, from Marilyn Monroe to Jacqueline Kennedy, Maria Callas, Catherine Deneuve, Princess Diana and, now, Nicole," Luhrman was quoted by The Daily Telegraph as saying.

Bosses at the Karl Lagerfeld are euphoric about Nicole's association with their products."We've been dreaming of her for many years.For us, she is the most iconic person you could ever find," president Francoise Montenay, was quoted as saying.