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Companies Buying Domain Names For Millions of Dollars Get Edge Over Competitors
Publish Date : 10/12/2004 5:10:00 PM   Source : Onlypunjab.com Correspondent


Overall this year has been the most profitable one for the domain name industry. There have been some record sales made in the millions, hundred of thousands, and some in the thousands of dollars. So, you are probably asking yourself, why would anyone pay so much money for a domain name? Why not register another domain name for as little as $7 to $8 dollars? Why would a business invest so heavily in a domain name? Are these domain names really that valuable? In order to answer these questions, we first must understand what separates domain names with potential from regular ones.

Domains with potential have many characteristics that separate it from regular ones. They must have keywords that appeal to a specific target market. These domain names must possess the power to be memorized and be remembered by people. In addition, they should have the ability to be associated with the product, service, or message that are being offered. It would be quite beneficial if these domains were made up of words that would enhance their listings in search engines. Lets consider two examples.

Example 1:
DomainInvestings.com meets this criteria because this domain can be easily memorized and recalled. Its made up of two keywords, specifically domain and investings. It describes our services very well since we offer a venue for buyers and sellers of domain names. Furthermore, a person that conducts a search may enter "domain investings" or even "investings in domain names" thus bringing in the search results our web site.

Example 2:
PoliticsUpdate.com also meets this criteria. It is easily to memorize and remember. Made up of two keywords which are, politics and update. Describes exactly what the website can be about which is to provide information about current politics. A possible search made by a person can be "politics" or even "politics update" and get in the search results, this domain listed. Being that this is an election year, political domains are becoming increasingly popular. Marketing political products or services can be very profitable. This year alone there are 8 out 15 books on politics, video documentaries on politics, political campaigns, political debates, and various political propositions. If you would like to read our press release on the sale of this domain name, you can access it at http://www.prweb.com/releases/2004/9/prweb157616.php

We can now focus on the questions stated earlier. Businesses paid top dollar on the domain names because they had potential. These domains had a certain level of marketing and advertisment with an established level of traffic and popularity. This translated to little or no advertisement needed to give exposure to these domains. These businesses immediately established an Internet presence when they began using these domains. When you register a domain name, the main question would be if it has potential. If it does, it then needs to get exposure. Marketing and advertising is necessary in order to establish traffic and popularity. A company that has a good domain will always be remembered and as a result become an established market brand. This translates into orders and sales. As a result, these businesses acquire a big advantage over their competitors because they are always present in people's minds, while their competitors end up forgotten.

About Us
DomainInvestings.com is a privately held company by Marin Enterprises. We are proud to offer the following services: domain news, domain classifieds, domain registration, domain auctions, and a domain discussion forum. Our services are primarily designed as a venue for buyers and sellers of domain names. You can access our domain auctions directly at http://www.DomainInvestings.com/Auction



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