Subject to the terms and conditions of the purchase agreement, Digital River acquired the stock of Direct Response in exchange for approximately $15 million in cash. The acquisition will offer the affiliates and clients of both companies a significantly expanded online sales network and more robust affiliate tracking, search-engine bid management and keyword tracking, and ad-serving solutions. The Direct Response products that were acquired as part of this agreement include DirectTrack affiliate management platform, KeywordMax paid search bid management tool, DNEList e-mail campaign and list suppression applications, and DirectLeads online marketing network.

"The acquisition of Direct Response supports two of our strategic growth initiatives – to expand both Digital River's oneNetwork sales channel and strategic marketing services," said Joel Ronning, Digital River's CEO. "By combining the companies, we intend to deliver a more comprehensive affiliate management system, maximize cross-selling opportunities between our affiliate networks and further capitalize on the strong growth opportunity that exists for our strategic marketing services."

"By joining forces with a solid, growing public company like Digital River – an industry leader committed to the affiliate market – we believe we can offer significant added value to our affiliates, clients and shareholders,"  said Jason Wolfe, Direct Response's president and CEO.